Chuck Randolf

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Posts by Chuck Randolf

Steps To Follow For On Page Search Engine Optimization

On page optimization is an important aspect of Search Engine Optimization. It is the method by which a number of elements on the web page are properly structured so that it can be found by search engines for desired keywords or keyword phrases.

On page optimization is pretty easy and must be a target not only for the main web page but also for every single content page within the website.

The following are the few of the techniques of On Page SEO web design optimization:

Google determines what is important and ranks the importance by placing you in specific spots on the search pages. Get your most important key word in your title. The least amount of words in the title yet what is there is keyword relevant is the most favored by Google.

Add Keywords in H1 header tags: The H1 header tag should be as far towards the top of the page as possible. You can think of an H1 header tag as a title for whatever content you have on your page.

Add Keywords in H2 header tags: This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the H2 header tag. The H2 tag should be placed somewhere towards the top half of your webpage

A very common phrase you are going to hear, or probably have heard is, keyword density. This is a ratio or percent. It means how many times your keywords show up in the content, as compared to the total amount of the words. It’s very important that your keywords flow in your content ,just like they would in conversation.

Yahoo is partial to text consisting of keywords in bold or italics. Bold depicts that it is strong in meaning and the italics refers to emphasis. This is in reference to the tags found in the body or the posts in bogs.

How you prepare your image tags is important as well. These are ALT and they are the description for the search engine to know what the image is. Without overdoing it try and get the keyword into the image description as well.

The tech that appears in your click on links is known as the anchor text.

Don’t neglect URLS. The search engines don’t. They take into account the words contained in them as well so it is an ideal place to get your keywords into it.

How you layout the navigation of your pages is important. If it is easy to navigate and the link structure is done in such a way that it just takes a few clicks to get around then it is good. This helps the spiders in the search engines navigate as well.

There is some speculation that Search Engine Optimization on page is not as apt to achieve the same results as off page SEO.

Face Quadracentifiable and it is the heated topic recently and you should know something about it if you are engaged in SEO.

Why Off Page SEO Is So Important

Over the course of several articles we have covered on page SEO and optimization. Just when you are beginning to think you have heard it all, we are now ready to take you onto off page optimization. Remember that building, maintaining and optimizing your website is a never ending job. The purpose of the off page optimization is to increase your websites performance with regards to the keywords and search engines. To familiarize you with this, just review the following:

1. You need to know what websites are linking to you

2. Keep track of the number of links to your site

3. The Google page rank of the website linking to you

4. Be aware of the page title of those linked sites

5. The linked website has anchor text. What is it?

6. Do you know the statistics of the links that are connected to the website that is linking to you?

7. Have you determined the number of links that are going out to other sites, from the one that is linked to you?

8. What is the total count of the links on the website that is linking to you?

9. Do you know whether Google deems this linked site as an authority site?

There are strategy techniques that you can incorporate for off page optimization. The following are some of them

If you want to be popular with Google and achieve a good page rank, then you must build good links. This is a technique that drastically enhances off page optimization. It is not a step that you want to overlook.

Social networking: Social network service refers to the several online social communities where the members share the similar interests and activities. Examples of such websites are MySpace and Orkut.

Directory Listings: Submission of the website to the directories will definitely enhance the generation of the traffic and link popularity of the particular website. Directories include list of websites that are meticulously checked. The directories are differentiated into several relevant subject categories that provide information to the visitors. Web directories are human edited and are much smaller than the search engine database.

For article submission you have two choices. You can either write your own articles or pay someone to do it for you. What you do not have a choice in, is article submitting. At least not if you want to be successful. In these articles you can put a link back to your site. Again it is another very powerful tool to be used for off page optimization.

Anchor text is very important. It must contain the accepted density of the keywords or keyword phrases. If you are weak in this area then be certain to do some research to improve your skills. What anchor text means is it is the text that is hypertexted to link back to your page.

When a search query is made the search engine will return with a list of relevant sites. Wherever your site appears in this list constitutes the Search Engine Ranking Position. (SERP). The information that will be provided to you as a result of your search is the page, titles, and the keywords are applicable with a brief description of the site.

Quadracentifiable may be a new word for you but engaged in the SEO you should know more details about it.

When Is The Right Time To Redesign?

If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Here are some points to consider:

Are you thinking of a redesign just for the sake of it? If you answered yes to that question, it is not yet the right time to do a redesign. Remember, a design serves a specific purpose. If you are not sure whether to do an overhaul of your site, keep in mind that your current design might have a specific purpose that you might not know about. You will lose that function if you do a redesign.

On the other hand, if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned. If this is your case, here are some points to ponder before doing a redesign.

Redesigning your website is like performing plastic surgery on it. Your website loses its current identity (for the better or worse) and your regular visitors might not recognise your new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site.

To play it safe, put a poll on your site to let your visitors do the talking. If they think it is necessary for the website to have a fresh look, give it to them!

The serch eigine marketing is a kind of good ways online to get your business promoted and it can do much like the hosting review and web design can help you.

How To Identify With Your Domain Name

It is a common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with people’s memory and are easy to remember.

Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.

If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

Structure Your Brand Name. Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.

Keep it Short & Memorable ?Don’t get a URL that uses all 26 letters of the alphabet.

Secure a .com URL – I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’re been on the net a long time.

Remember, your domain name is an extension of your business and your brand of product or service.

The serch eigine marketing is a kind of good ways online to get your business promoted and it can do much like the hosting review and web design can help you.

You Should Avoid Having Some Web Design Elements On Your Site

We know that it doesn’t matter if you had the greatest product in the whole world — if your website is poorly done you won’t be able to sell even one copy of it because visitors will be driven off your website by the lousy design.

When I’m talking about a “good design”, I’m not only talking about a good graphical design. A professional web design will be able to point out that there are many components which contribute to a good website design — accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design.

Hence, I have highlighted some features of the worst web designs I’ve come across. Hopefully, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it’s high time to take serious action!

1) Background music

Unless you are running a site which promotes a band, a CD or anything related to music, I would really advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and everytime a visitor browses to another page on your site, the background music starts playing again. If I were your visitor, I’d just turn off my speakers or leave your site. Moreover, they just add to the visitors burden when viewing your site — users on dial up connections will have to wait longer just to view your site as it is meant to be viewed.

2) Extra large/small text size

As I said, there is more to web design than purely graphics — user accessibility is one big part of it too! You should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes. No matter how good the content of your website or your sales copy is, if it’s illegible you won’t be selling anything!

3) Popup windows

Popup windows are so blatantly used to display advertisements that in my mind, 90% of popup windows are not worth my attention so I just close them on instinct everytime each one manages to pass through my popup blocker (yes, I do have one like many users out there!) and, well, pops up on my screen. Imagine if you had a very important message to convey and you put it in a popup window that gets killed most of the time it appears on a visitor’s screen. Your website loses its function immediately!

In concluding this article, let me remind you that as a webmaster your job is to make sure your website does what it’s meant to do effectively. Don’t let some minor mistakes stop your site from functioning optimally!

The serch eigine marketing is a kind of good ways online to get your business promoted and it can do much like the hosting review and web design can help you.

Web Design Elements You Should Avoid Having On Your Site

If you are a web designer, you’d better design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience. It doesn’t matter if you had the greatest product in the whole world — if your website is poorly done you won’t be able to sell even one copy of it because visitors will be driven off your website by the lousy design.

When I’m talking about a “good design”, I’m not only talking about a good graphical design. A professional web design will be able to point out that there are many components which contribute to a good website design — accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design.

Hence, I have highlighted some features of the worst web designs I’ve come across. Hopefully, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it’s high time to take serious action!

1) Background music

Unless you are running a site which promotes a band, a CD or anything related to music, I would really advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and everytime a visitor browses to another page on your site, the background music starts playing again. If I were your visitor, I’d just turn off my speakers or leave your site. Moreover, they just add to the visitors burden when viewing your site — users on dial up connections will have to wait longer just to view your site as it is meant to be viewed.

2) Extra large/small text size

As I said, there is more to web design than purely graphics — user accessibility is one big part of it too! You should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes. No matter how good the content of your website or your sales copy is, if it’s illegible you won’t be selling anything!

3) Popup windows

Popup windows are so blatantly used to display advertisements that in my mind, 90% of popup windows are not worth my attention so I just close them on instinct everytime each one manages to pass through my popup blocker (yes, I do have one like many users out there!) and, well, pops up on my screen. Imagine if you had a very important message to convey and you put it in a popup window that gets killed most of the time it appears on a visitor’s screen. Your website loses its function immediately!

In concluding this article, let me remind you that as a webmaster your job is to make sure your website does what it’s meant to do effectively. Don’t let some minor mistakes stop your site from functioning optimally!

The serch eigine marketing is a kind of good ways online to get your business promoted and it can do much like the hosting review and web design can help you.

Make It Easy To Buy From Your Site

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!

The best deal on web hosting like internet marketing and web design for you and you can get what you want.

To Know About A Domain Name

The domain name Yahoo.com represents about fifteen (15) IP addresses. Domain names are used to identify Web pages. For example, in the URL http://www.gohome.com/index.html, the domain name is gohome.com.

You register a domain name by registering with a domain name services registrar. The domain name industry is regulated and overseen by ICANN, which is an organization responsible for providing standards and procedures for certifying companies as domain name registrars.

Domain name registration has grown over the years. Network Solutions was the first domain name registrar to ever provide such a service. That was over ten years ago but today there are many accredited registrars. Only a domain name registrar is permitted to access and modify the master database domains that are on InterNIC servers. The fee is determined by the registrar as far as getting a domain name and some registers have special domain name packages.

Do You Really Need a Domain Name?

You use a domain name to create an identity on the World Wide Web and domain names can also be used for branding purposes, such as Wal-Mart, K-Mart, etc. In picking a domain name, the title shouldn’t stray far from what your company is all about. This will allow you to market your web-site as a subsidiary of your business and put your domain name on business cards and advertisements.

Once you select a domain name, you must register it with a domain name registrar. This is a task you can do easily. Many ISPs offer a complete package that includes hosting and the registering of the domain name for you. Fees probably will include a one time set-up fee for all of the backend technical work that needs to be accomplished. Then pay your service provider a monthly, semi-annual or annual fee for Web site hosting services.

Many domain registrar services have competent online tools to help you get your domain name and hosting site up and running.

The serch eigine marketing is a kind of good ways online to get your business promoted and it can do much like the hosting review and web design can help you.

How To Build Your Mailing List With Downloads

A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

Get the top information about the online marketing and website design and you would be satisfied with the function on increase your business.

Building Your Mailing List With Downloads

If you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

Get the top information about the online marketing and web design and you would be satisfied with the function on increase your business.