Efficient communication is a primary ingredient in any business enterprise’s plan for success. In the past, efficient business communication involved an effectively composed business letter, letterhead paper, an envelope, and a typewriter. The Web and the Internet have changed all that drastically. Although paper-based communication has not been totally ignored yet by some companies, many companies have learned either to totally transfer to an online form of communication exchange via email hosting or to combine both traditional and online forms. Only very few companies today still use printed or faxed business communications exclusively.

Among the numerous online communication tools available today, email is still the first choice. Email communication is popular in businesses because the sending and receiving of messages is swift, thus increasing employees’ productivity. More than that, many companies are using email (specifically, the domain part of their email addresses) to passively advertise their company or brand names. Because of these, an increasing number of companies are availing of email hosting services as part of their business strategy.

Email hosting is a simple concept to comprehend, in spite of the fact that the underlying technical and technological mechanisms may be somewhat sophisticated. Email hosting refers to the provision of a service that allows clients to exchange messages using one or a combination of email protocols. An email hosting service provider does this by setting up, managing, and maintaining email servers. A company that has a lot of resources can form an internal team and invest in hardware and software to provide email services to its workers. Otherwise, a company of limited budget can opt for email hosting services from an external company.

Email hosting providers today number by the hundreds, or even a few thousands. This means that you have hundreds of providers to choose from. Each one of them provides, at the very least, basic email services such as composing messages, accessing emails, replying to emails, attaching files, keeping a list of contacts, storing calendars, spam prevention, antivirus protection, and so on.

Perhaps it is imprudent to assert that the email hosting industry is already saturated, but it is safe to state that the number of players is big enough for healthy competition to thrive. Competing email hosting providers seek to outrun one another primarily through pricing strategies. The most common pricing strategy is through tiered subscription that appeals to low-budget, medium-budget, and high-budget clients.

Price does not wrap up the story. The packaging of services and features also offers an opportunity for an email hosting provider to get a bigger cut of the market. Many email hosting providers include several extra features and add-ons to their subscription plans in the hope of attracting customers. For example, collaborative tools may be included by an email hosting company in its least-priced subscription plan so that prospect customers will choose the company over another.

Regardless of the size of your company or business, email hosting is a very inviting option primarily because it does not require as much cost as an internally hosted email service. Another reason is that external email hosting service not only allows your employees to communicate by email but also to do so even if they are on the go. Last of all, every one of your employees’ email addresses is also an advertisement of your company or brand name and is quite effective in creating an image of professionalism and reliability.

Jerlou Thompson is a professional technology adviser for companies who have improved their businesses through email hosting. Visit MailCircuit.com to find a business email hosting package that suits your organization’s needs or simply to learn more about how email hosting can make your business fly.

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